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Both big and small companies can compete fairly over the web based on how well they design their websites, market their products and manage their customers. E-commerce sites act as a playing field here. Small companies can utilize the right tools and search engine optimization techniques to reach a wider audience despite being newcomers in the field. Several new ecommerce sites have become quite successful despite the presence of big players, such as Amazon and eBay. They have become successful because of utilizing the right tactics required for presenting their websites to the clients.


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